What is Local SEO?
Local SEO is the optimisation of your website for the local market, this is particularly important if you are a business that services a local area. Examples of this are Dentists, Solicitors, Lettings Agents, Builders and Landscape businesses.
Why is local SEO important to Norwich Businesses?
Traffic that is derived from your ideal target area is much more likely to buy from you, because your are closely aligned with the search criteria and have been returned as most relevant.
If you gain traffic from outside of your target area or (economically serviceable area), often your competitors can be more competitive because they are closer and in most situations, this will attribute to a buying decision.
What is the first thing you need to do when targeting local searches?
Google my business (now maps), is the most important thing to do besides ensuring your website is indexable and here's why. Being found on maps means you are visible much higher on the SERPs (search engine results pages) and with the vast majority of searches being conducted on Mobile, the map pack means swift and highly relevant traffic can call you before even viewing your website. It also provides another opportunity for your business to present in the results.
How to get local traffic to your website?
Local traffic is the searches from your business's proscribed service area, this local SEO is highly valuable as it is more likely to convert into buying customers. Local traffic is normally people who search for your product or service and then qualify that search with a location. An example of this type of local qualification is 'Grab Lorry Hire Norwich' the search term is followed by the location.
One of the best ways to get local traffic is to target google my business (*Now Maps 09/02/23), along with local directory websites as these often include keywords in the URL an example of this might be NorwichDirectory.com/seo-companies. This is a perfect example of how to use a localised URL to help google understand the value and appropriateness of your website to a product or service.
Local traffic can be sent from common sources like:
- Google My Business (Maps)
- Website directories
- Social Media
- Local blogs/sites