What is Search Engine Optimisation?
SEO or Search Engine Optimisation has been long considered manipulation of search results for benefit of the user or company. It is not a good marketing practice to rely on SEO alone in your digital strategy, but it should form part of your website marketing
Google actually encourages optimisation ti to improve quality, but frequently changes its algorithms which means that you must be careful with your link building, article submission and other SEO activities.
SEO is the preparation of your site for search and queries. Content strategy, PR, link building, speed tests, time to 'first byte' and a host of other factors form part of this performance adjustment. Ultimately search engine optimisation is providing the user with the most highly relevant content for their search term and providing Google with all of the metrics and signals it needs to position your website as number one.
How is Search strategy changing?
Modern optimisation focuses around lost of factors some 200+, most are related to the site itself and the quality of the code, image size, caching, location, server speed and much, much more.
Google's focus is delivering fantastic quality content to the user that is as closely related and relevant as possible to the original search criteria. By providing high-quality content that is aligned with the search you are providing the right product or service to the user.
There is a lot of best practice, which is always changing but careful honest strategies are most likely to serve you long term. Look at your product, service or sector and find unique ways to draw people to your site.
The inbound users are the value in any organic strategy and this should not be just the organic ranking but the associated referral strategy you implement.
Why should I care about Website Optimisation?
SO, why should you care about SEO and why is Search optimisation so important to businesses still in 2018? Well, the search is the lifeblood of the internet and as such you are preparing your business and website for the opportunity of traffic and sales, whether by direct purchase or by enquiry.
Are you SEO Experts?
Simply put we are one of Norwich's best-informed digital Strategy companies for small and medium-sized businesses. We are SEO Experts but our customers would also consider SEO Norwich as a leading online website Marketing consultants. So if you need help then just pick up the phone now and talk to the team we can help you win new business, new leads and outperform your competition.
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