0-60% Performance increase for Stratton Motors

How we increased visibility by 44%, enquiries and traffic by 31%

In May Stratton Motor Company came to us by referral and we helped them with their online marketing strategy. For some time the old site had been dropping in performance and then in typical WordPress style, the theme they were using stopped being compatible with the latest version of WordPress and more than this the cars stopped loading for users.

 

Here we can see that there is a 44% increase in visibility which started at just 6% in May.

 

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What did we do to redefine the organic traffic?

Initially, the site was not working so we copied this to a server and made updates there, these allowed us to correct the theme issues and rebuild this using a theme builder, which allowed us to improve while matching the approved look and feel of the site.

  1. Fixed the theme.
  2. Rebuilt the car plugin
  3. Improved website speed.
  4. Improved internal linking.
  5. Optimising images and weight.
  6. Used caching.
  7. Targeted the main landing pages.
  8. Created a database of targeted KWs.
  9. Realigned the blog.

 

Fixing the theme - With UX not working and near impossible editing for any website content, fixing or replacing the theme was the only way to establish a sound SEO foundation.

Using a WP developer - We used a local WP developer to complete the plugin update for the site, SEO Norwich found the plugin and tested it, our partner edited the code to ensure that it included some of the features required by Stratton Motor Company.

Improved loading speeds - SEO Norwich reduced the over-complication on images to the home page and reduced these down to a minimum. It was also important to include the 5-star rating.

Improved internal linking, we improved the space and memory allowed on the site to help smooth the functionality, it also gives the site a much snappier TTFB (Time to first byte, a mobile metric, we will cover in another article).

Optimised image weight - Getting them listed and adding some content to the pages including areas serviced, really lifted the relevancy to the local towns and villages, meaning that the searches became more localised and better for the user and the company.

Using image caching - Cannabolisation was occurring on some content and also confusion as some pages were trying too hard to achieve certain terms and a mix of terms with it. By streamlining the approach, allowed the important local SEO terms like Back pain Stafford, or back pain Rugeley to move through into position one on organic and place pages.

Targeting on the main landing pages - To support the place page improvements we also added some other location keywords onto the pages to help with ranking in the peripheral towns and villages, people fly in from all over the world to see Nicky Snazell, but move convertible traffic comes from the local areas.

Created a database of keywords - To support the place page improvements we also added some other location keywords onto the pages to help with ranking in the peripheral towns and villages, people fly in from all over the world to see Nicky Snazell, but move convertible traffic comes from the local areas.

Realigned the blog - To support the place page improvements we also added some other location keywords onto the pages to help with ranking in the peripheral towns and villages, people fly in from all over the world to see Nicky Snazell, but move convertible traffic comes from the local areas.

 

If you would like to know more or discuss improving your website traffic, please give us a call at 08451 303 404